96.9 FM, Seward (Lincoln)
First Air Date: November 12, 1976
Operating Power: 100,000 watts
Original Call Letters: KSRD
Format: Middle of the Road
General Manager: Frank Newell
News Director: Warren Krech
Chief Engineer: Robert Potter
Date of FCC Issue: June 7, 1977
Issued To: Tri County Broadcasting Company
Tagged:Bob Sherman Carl T. Robinson Clark V. Wheelter Dan Goodman Don Cavaleri Frank Newell Gadry Buchanan Herman Lee Reavis James Keck John Pico Julie Gade Larry Wilson Leonard E. Wheeler Mel Wheeler Norm Feuer Robert F.X. Sillerman Robert Potter Rolland C. Johnson Stephen J. Wheeler Stephen Kushner Steve Kingston Vinny R. Wheeler Warren Krech
Through the Years
April 21, 1976-Construction permit is granted.
June 7,1976- Call letters assigned: KSRD FM..
November 12,1976- KSRD signs on with 100,000 watts at 600 feet. Studios/offices: 600 Seward Street, Seward, NE. Licensee: Tri-County Broadcasting Company (Herman Lee Reavis, Vinny R. Wheeler, Stephen J. Wheeler, Leonard E. Wheeler, and Clark V. Wheeler) dba KSRD Radio. Transmitter: 2.5 miles North of Valparaiso, NE, on Nebraska route 79.
June 7, 1977- Studios/offices move to 212 1st Street in Seward.
October 25, 1978- Dual City ID: Seward-Lincoln granted.
December 24 , 1980- Voluntary assignment of license to KSRD Radio Company. Sold by Tri-County (Frank R. Newell, President/General Manager; Diane Newell and Richard E. Witkowski) for $530,000 to KSRD Radio Company ( Mel Wheeler).Format change from Middle of the Road to Soft Rock.
Format change from Soft Rock to Country & Western. Studios move to 212 S. 1st Street, Lincoln, NE.
Format adjusts from Country & Western to Modern Country.
January 4, 1984- Sold by KSRD Radio (Denton, TX partnership of Mel Wheeler 80%, Herman Lee Reavis 20% to MusicRadio of Nebraska (Donald Cavaleri, President’ Stephen Kushner and John Pico) for $864,000. Studios/offices: 2127 “O” Street, Lincoln.
February 23,, 1984- Call letter change to KZKX.
Studio location: 111 North 56th Street, Suite 205, Lincoln
Studios/offices: 4435 “O” Street, Lincoln.
January 1, 1990- MusicRadio of Nebraska, Inc. (Don Cavaleri; Steve Kingston) sell KZKX to Sherman Broadcasting Corporation ( KZKX, Inc), (Bob Sherman, President, owner of KKRD, Wichita, KS) for $1.97 million.
May, 1990- Julie Gade, General Sales Manager of KFMQ, Lincoln joins KZKX as Vice-President/General Manager.
October 15, 1992- KZKX is sold by KZKX, Inc (subsidiary of Sherman Broadcasting Corporation) to Carl Terry Robinson for $2.85 million. (Robinson also later buys KTGL, Beatrice-Lincoln).
May 12, 1994- KZKX/KTGL is sold by Pourtales Radio Partnership (C.T. Robinson, President) to Triathlon Broadcasting Company ( Robert F. X. Sillerman, CEO, Norm Feuer, President) as part of an 18-station group for $43.8 million. (KZKX and KTGL value of $12 million). Studios/Offices move to 4630 Antelope Creek Road, Lincoln.
July 24, 1996- Capstar buys Triathlon Broadcasting for $190 million, including Nebraska-licensed stations, KZKX, KTGL, KKNB AM Crete, KIBZ Lincoln, KTNP Bennington, KGOR and KFAB Omaha, and KXKT Glenwood, IA.
August 30, 2000- Capstar sells to Clear Channel Radio.
April 10, 2007- Three Eagles Communications (Rolland C. Johnson, Chairman; Gary Buchanan, COO) buys KZKX and KTGL. Three Eagles also owns KFOR AM, KFRX FM, KIBZ FM, KLMS AM. James Keck is named General Manager. Studios all move to 3800 Cornhusker Highway, Lincoln, NE.
September 12, 2014- Three Eagles Communications sells to Digity Companies (Florida, Dean Goodman, President).
February 25, 2016- Alpha Media (Larry Wilson, CEO) purchases Digity Stations for $264 million (116 stations in 26 markets) including KXKX and its sister stations.
KZKX is branded as KX 96.9, “Lincoln’s Country Leader”.