98.7 FM, Sidney
First Air Date: September 13, 1974
Operating Power: 3,000 watts
Original Call Letters: KSID FM
General Manager: David Young
Issued To: Sidney Broadcasting Company, Inc.
Tagged:David Young Elizabeth Young Susan Ernest
Through the Years
September 13, 1974- KISD FM signs on at 95.3 with 3,000 watts at 54 feet, co-located with KSID AM at 2306 Legion Park Road. Programming duplicates co-owned KSID AM.
KSID FM programming separates from the AM with a Beautiful Music format.
KSID FM Upgrades: Frequency is changed from 95.3 to 98.7, with 62,000 watts at 368 feet. A new tower and transmitter is located about 15 miles West Northwest of Sidney on the south side of I-80.
KSID FM format adjusts to Light Hits.
Format changes to Adult Contemporary, duplicated AM programming 30%.
Elizabeth (Ibs) Young becomes President of KSID Radio, Inc. Young was raised in the Sandhills and has lived in Sidney since 1958, raising four children with her husband David.
Elizabeth Young becomes President and General Manager, David Young, VP.
Susan Ernest is named General Manager.
October, 2013- Involuntary transfer of control of KSID 1340 AM and KSID 98.7 FM following the death of owner Elizabeth Young. Young owned 100% of KSID Radio, Inc., but ownership filings indicate Dead-Short Broadcasting LLC has been operating the stations under a Local Marketing Agreement since 2004. Dead-Short Broadcasting is headed by Young’s daughter Susan (Suzy) Ernest.
October, 2019-Dead-Short Broadcasting (Suzy Ernest) sells the stations to Flood Communications for $300,000. Flood will also launch its Western Nebraska News Bureau as part of the $300,000 deal with Dead-Short Broadcasting.
Studios/offices move to downtown Sidney at 10th and Illinois Streets.
Format changes: KSID 98.7 FM flips from Hot Adult Contemporary to Country, “98.7 The Big Boy,’ named after the Union Pacific steam locomotive that ran through Sidney. KSID AM 1340 flips from Country to Classic Country as “Cheyenne County Country.”