98.7 FM, Sidney

Through the Years

• 1974

  September 13, 1974- KISD FM signs on at 95.3  with 3,000 watts at 54 feet, co-located with KSID AM at 2306 Legion Park Road.  Programming duplicates co-owned KSID AM.

• 1981

  KSID FM programming separates from the AM with a Beautiful Music format.

• 1982

  KSID FM Upgrades:  Frequency is changed from 95.3 to 98.7, with 62,000 watts at 368 feet.  A new tower and transmitter is located about 15 miles West Northwest of Sidney on the south side of I-80.

• 1986

  KSID FM format adjusts to Light Hits.

• 1989

  Format changes to Adult Contemporary, duplicated AM programming 30%.

• 1991

  Elizabeth (Ibs) Young becomes President of KSID Radio, Inc.   Young was raised in the Sandhills and has lived in Sidney since 1958, raising four children with her husband David.

• 1994

  Elizabeth Young becomes President and General Manager, David Young, VP.

• 2001

  Susan Ernest is named General Manager.

• 2013

  October, 2013- Involuntary transfer of control of KSID 1340 AM and KSID 98.7 FM following the death of owner Elizabeth Young.  Young owned 100% of KSID Radio, Inc., but ownership filings indicate Dead-Short Broadcasting LLC has been operating the stations under a Local Marketing Agreement since 2004.   Dead-Short Broadcasting is headed by Young’s daughter Susan (Suzy) Ernest.

• 2019

  October, 2019-Dead-Short Broadcasting (Suzy Ernest) sells the stations to Flood Communications for $300,000. Flood will also launch its Western Nebraska News Bureau as part of the $300,000 deal with Dead-Short Broadcasting.

• 2021

  Studios/offices move to downtown Sidney at 10th and Illinois Streets.

  Format changes:  KSID 98.7 FM flips from Hot Adult Contemporary to Country, “98.7 The Big Boy,’ named after the Union Pacific steam locomotive that ran through Sidney.  KSID AM 1340 flips from Country to Classic Country as “Cheyenne County Country.”