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97.7 FM, Holdredge

City of License: Holdredge

First Air Date: October, 1970

Operating Power: 3,000 watts at 155 feet

Original Call Letters: KUVR FM

General Manager: Moe Milliken

Issued To: W.W. Broadcasting (William C. Whitlock)

Through the Years

  • 1970

    KUVR FM signs on.  97.7 with 3,000 wats at 155 feet. Programming duplicates KUVR AM 25%.  Transmitter is located on the AM tower, west edge of Holdrege.

  • 1977

    KUVR FM antenna is upgraded to 240 feet.  Programming duplicates the AM 50%.

  • 1980

    Dave Tucker is the General Manager up to 2003.

  • 1984

    KUVR FM changes call letters to KKTY FM.

  • 1985

    KKTY duplicates KUVR programming 100%.

  • 1988

    September, 1988-W.W. Broadcasting sells to High Plains Broadcasting, Inc. (Peggy Goth, Chris Erickson, Robert Edwards) for $162,000, including KUVR AM.

  • 1989

    KKTY FM returns call letters to KUVR FM.

  • 1990

    Format is soft adult contemporary, with Special programs:  Farm, Big Band, Swedish.

  • 1996

    KUVR FM changes call letters to KMTY.  Format- Hot Adult Contemporary.

  • 1998

    KMTY FM upgrades power to 55,000 watts at 262 feet.

  • 1999

    September, 1999- High Plains Broadcasting sells to John C. Mitchell for $600,000, including KUVR AM.

  • 2000

    Waitt Radio (Norman Waitt Jr, sole shareholder), which had been operating Mitchell Broadcasting’s 16 stations under  time brokerage and local marketing agreements since April 2000, buys Mitchell’s stations for $36.6 million.  Waitt Radio later merges with New Radio Group forming NRG Media.

  • 2005

    KMTY 97.7 FM flips from NRG-owned satellite network’s Oldies Plus to Bob FM format.

  • 2007

    NRG Media sells to Armada Media in a package that includes KUVR 1380 and KMTY 97.7 Holdrege, plus KODY 1240 AM and KXNP 103.5 FM in North Platte, NE for $4.5 million.

  • 2008

    KMTY FM flips from Bob FM to Jack FM, a similar adult variety hits network operated by Sparknet.

  • 2011

    KMTY is authorized to change its community of license to Gibbon, Nebraska.

  • 2013

    KMTY is sold to Legacy Communications (Jay Vavricek) for $800,000 including KUVR AM, but half of that purchase price will be used as a credit against Armada’s purchase of six stations in the Scottsbluff market and two in the North Platte market from Legacy.  Armada and Legacy traded operations of the stations under local marketing agreements on May 1, 2013.

    KMTY format flips to “Big Country”.

  • 2014

    KMTY’s move to Gibbon is completed, with 50,000 watts at 486 feet from a tower about 10 miles south of Gibbon.  The station includes Hastings in its legal ID although that market now receives a rimshot signal from the new facility.

  • 2020

    KUVR is sold to the Nebraska Rural Radio Association as part of a package that includes six other stations for $1.75 million.   The sale splits KUVR from KMTY, which was once licensed to Holdrege and remains with Legacy.

  • 2021

    KMTY flips format to Active Rock, branded as “Thunder 97.7 & 99.7.”   99.7 is a translator belonging to KRGI-FM-HD3 in Grand Island, NE.