92.3 FM, Sargent
First Air Date: June 5, 2014
Operating Power: 100,000 watts
Original Call Letters: KBRY
Format: Hot Country
General Manager: Sid Fessler
Issued To: Mark Jensen, Mid Nebraska Broadcasting, LLC
Through the Years
KHZZ goes on the air at 92.1 MHz with 100 watts of power located on a water tower in its city of license (Sargent, NE). Owned by My Bridge Radio, the station was operated by them until 2014. KHZZ could have been upgraded to 100,000 watts as a Full C frequency, but My Bridge opted out of spending the money for the upgrade. In 2013, they sold the station to Mark Jensen (Mid-Nebraska Broadcasting LLC) for $43,000.
Following Mid Nebraska Broadcasting, LLC’s (Mark Jensen) purchase,
Jensen took the station off the air to work on facility upgrades. This included changing the frequency from 92.1 to 92.3. There was an issue with the 92.1 MHz frequency in that a station in Aurora, NE was on the same frequency, which would not allow the station to be upgraded unless it changed frequency. Engineer Charles Ellis found that that the 92.3 frequency was available.
A 750-foot tower was erected and the station was upgraded to a Class C1 100,000 watt facility, all part of the station’s move to 92.3. (this was the last C1 frequency available in the state of Nebraska).
On June 5, 2014, Nebraska Governor Dave Heineman flipped the switch that put the station back on the air following months of facility upgrades and planning. Owner Mark Jensen and GM Sid Fessler hosted the event that launched “K-BEAR Country 92.3” in its Hot Country format. Guests included NBA President Emeritus Marty Riemenschneider and NBA President/Executive Director Jim Timm. The new studios were located at 426 South 10th Avenue in Broken Bow.
March, 2016-Studios/offices are moved to a new, larger location at 748 North 10th Avenue in Broken Bow.
January 17, 2023-An asset purchase agreement filed with the FCC indicates the Nebraska Rural
Radio Association is paying $1.5 million to purchase “K-Bear 92.3” (KBRY) from Mark Jensen’s Mid Nebraska Broadcasting. The station has carried a Country format since activating its 100,000 watts signal in 2014.
Jensen’s MWB Broadcasting II retains a pair of stations in Ord. His MWB Broadcasting previously sold two stations in York to NRRA in 2015.
April 5, 2023- Sale Closes on KBRY. Rural Radio Association announces that Adam Smith is the new Operations Manager for the station. Smith has been serving as OM/PD of the company’s country/farm combo “93.1 The River” and “880 Rural Radio” KRVN-AM/FM Lexington, NE, and classic country KAMI Cozad, NE (1580).