Nebraska Broadcasters Association Archive logo

106.7 FM, Norfolk

City of License: Norfolk, NE

First Air Date: October 8, 1971

Operating Power: 30,000 watts

Original Call Letters: WJAG FM

Format: Easy Listening

General Manager: Bob Thomas

Date of FCC Issue: August 1, 1971

Issued To: WJAG, Inc.

Through the Years

  • 1967

    May 24, 1967- Construction permit issued.


  • 1971

    WJAG FM signs on with 30,000 watts at 500 feet,  Studios co-located with WJAG at 309 Braasch Avenue in North Platte.   Transmitter:  3.5 miles northeast of Emerich, Highland Twp, Nebraska.   General Manager is Robert “Bob” Thomas, son of Art Thomas, the first General Manager of WJAG, Inc.

  • 1979

    March 27, 1979- Power increase to 100,,000 watts at 520 feet.

    September, 10, 1979- call letters changed to KEXL-FM, format flip from Easy Listening to Hot Adult Contemporary, branded as “106.7 the X”.


  • 1984

    Station goes to 24 hour operation.

  • 1985

    January, 1985- Robb Thomas, the 3rd generation of the Thomas family becomes General Manager of WJAG/KEXL.

  • 1988

    March, 1988- Construction completed on new 1,000 foot tower.

  • 2007

    October, 2007-  Brad Hughes, former General Sales Manager, assumes the General Manager’s position.  Sally Lewis is General Sales Manager.

  • 2009

    November 18, 2009-  KXEL call letters are changed to KQKX- “106 Kix Country” with a country music format.  (The former KXEL calls are transferred to co-owned new station on 97.5 FM licensed to Pierce, Nebraska.)

  • 2015

    Jeffrey Steffens is named General Manager.